I’ve found it’s always best to be simple and direct when writing marketing copy. It makes your core message simple enough for anyone to understand and in does not waste their time decrypting what you’re really trying to say. I find that when copy starts resorting to phrases like Accelerated Emergence of High Maturity Behaviors or Human Capital it’s time to take a deep breath and re-think the approach. Sometimes going to UnSuck It (link) can be helpful in identifying crazy, overly-wordy marketing speak that only...
read moreIdentity development for a unique coaching company.This was also the one and only time where work for one client caused another to cancel their contract with me. They felt that since I had produced a piece with “pagan symbols” it would taint their website with the devil. True story!
read moreSales presentation performed in Flash to help Cisco’s sales team magnify their effectiveness. The brief was to create an animated sales presentation using a soundtrack performed by one of their sales team. The budget was small and the timeline tight. It’s amazing what you can do with a laptop, a good mic and sound processing software. Lasting 13 minutes and change, the project was delivered on time. Designed for distribution via CD and web.
read moreA fun, quirky piece for a company dedicated to keeping local businesses strong.
read moreA series of 4′x6′ bilingual signs that were placed along to the road to the subdivision. The project also included 2 billboards showing the subdivision layout and an example model home. It was just down the road from a major Mayan complex, too — sounds like a great place to retire!
read moreEvent program covers designed to mimic comic books from my youth.
read moreEvent program covers designed to mimic comic books from my youth.
read moreNew hosting company engaged. Blog software installed. Temporary template activated. Custom template/portfolio… when I have time!
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