Simple and Direct
I’ve found it’s always best to be simple and direct when writing marketing copy. It makes your core message simple enough for anyone to understand and in does not waste their time decrypting what you’re really trying to say. I find that when copy starts resorting to phrases like Accelerated Emergence of High Maturity Behaviors or Human Capital it’s time to take a deep breath and re-think the approach. Sometimes going to UnSuck It (link) can be helpful in identifying crazy, overly-wordy marketing speak that only serves to fill a word count or baffle your audience with verbage.
The Golfer Card Logo
This identity piece was an excellent learning experience. Read more
Magickal Life Coaching logo
Identity development for a unique coaching company. Read more
Cisco Flash Presentation
Sales presentation performed in Flash to help Cisco’s sales team magnify their effectiveness. Read more
Austin Unique Logo
A fun, quirky piece for a company dedicated to keeping local businesses strong.
Los Arboles Tulum Signage
A series of 4′x6′ bilingual signs that were placed along to the road to the subdivision. Read more
Austin Ice Bats Program Cover
Event program covers designed to mimic comic books from my youth.
Austin Ice Bats Program Cover
Event program covers designed to mimic comic books from my youth.
Time for a Transition
New hosting company engaged. Blog software installed. Temporary template activated. Custom template/portfolio… when I have time!