Blog

Simple and Direct

Posted by Christopher on Sep 28, 2010 in Jibber jabber | 0 comments

I’ve found it’s always best to be simple and direct when writing marketing copy. It makes your core message simple enough for anyone to understand and in does not waste their time decrypting what you’re really trying to say. I find that when copy starts resorting to phrases like Accelerated Emergence of High Maturity Behaviors or Human Capital it’s time to take a deep breath and re-think the approach. Sometimes going to UnSuck It (link) can be helpful in identifying crazy, overly-wordy marketing speak that only...

Memorable Media website

Posted by Christopher on Jun 13, 2010 in Web | 0 comments

A website for Memorable Media.

The Golfer Card Logo

Posted by Christopher on Jun 13, 2010 in Identity | 0 comments

This identity piece was an excellent learning experience.

Magickal Life Coaching logo

Posted by Christopher on Jun 10, 2010 in Identity | 0 comments

Identity development for a unique coaching company.This was also the one and only time where work for one client caused another to cancel their contract with me. They felt that since I had produced a piece with “pagan symbols” it would taint their website with the devil. True story!

Cisco Flash Presentation

Posted by Christopher on Jun 6, 2010 in Media | 0 comments

Sales presentation performed in Flash to help Cisco’s sales team magnify their effectiveness. The brief was to create an animated sales presentation using a soundtrack performed by one of their sales team. The budget was small and the timeline tight. It’s amazing what you can do with a laptop, a good mic and sound processing software. Lasting 13 minutes and change, the project was delivered on time. Designed for distribution via CD and web.

Austin Unique Logo

Posted by Christopher on Jun 6, 2010 in Identity | 0 comments

A fun, quirky piece for a company dedicated to keeping local businesses strong.

Los Arboles Tulum Signage

Posted by Christopher on Jun 6, 2010 in Print | 0 comments

A series of 4′x6′ bilingual signs that were placed along to the road to the subdivision. The project also included 2 billboards showing the subdivision layout and an example model home. It was just down the road from a major Mayan complex, too — sounds like a great place to retire!