http://tiki2.com Graphic Design and Website Construction Tue, 10 May 2011 17:23:38 +0000 en hourly 1 http://tiki2.com/jibber-jabber/simple-and-direct/ http://tiki2.com/jibber-jabber/simple-and-direct/#comments Tue, 28 Sep 2010 14:41:30 +0000 Christopher http://tiki2.com/?p=97 I’ve found it’s always best to be simple and direct when writing marketing copy.  It makes your core message simple enough for anyone to understand and in does not waste their time decrypting what you’re really trying to say.  I find that when copy starts resorting to phrases like Accelerated Emergence of High Maturity Behaviors or Human Capital it’s time to take a deep breath and re-think the approach. Sometimes going to UnSuck It (link) can be helpful in identifying crazy, overly-wordy marketing speak that only serves to fill a word count or baffle your audience with verbage.

]]> http://tiki2.com/jibber-jabber/simple-and-direct/feed/ 0 http://tiki2.com/jibber-jabber/time-for-a-transition/ http://tiki2.com/jibber-jabber/time-for-a-transition/#comments Mon, 08 Mar 2010 20:37:56 +0000 Christopher http://69.89.31.209/~tikitwoc/?p=1 New hosting company engaged. Blog software installed.  Temporary template activated.  Custom template/portfolio… when I have time!

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