I’ve found it’s always best to be simple and direct when writing marketing copy. It makes your core message simple enough for anyone to understand and in does not waste their time decrypting what you’re really trying to say. I find that when copy starts resorting to phrases like “thoughtmaster the mindshare”, “implement the paradigm through out-of-the-box mental acuity” or “Human Capital” it’s time to take a deep breath and re-think the approach. Sometimes going to UnSuck It can be helpful in identifying crazy, overly-wordy marketing speak that can baffle your audience with inflated verbage.
